About

The Annual Chick-fil-A Peach Bowl Challenge

A charity golf tournament featuring FBS head coaches and celebrities competing for their share of more than half a million dollars in scholarship winnings.

Staged at Reynolds Plantation outside Atlanta, more than 700 guests, including Chick-fil-A vendors, professional golfers, NCAA head coaches and celebrities take part in the nation’s premier golf and resort experience each year.

Charity

In 2016, the Chick-fil-A Peach Bowl Challenge contributed $664,500 in scholarship in charity.

Hospitality

The three-day event hosts more than 700 guests, including head coaches, PGA golfers, celebrities and Chick-fil-A vendors at the picturesque Reynolds Plantation resort on Lake Oconee.

Competition

The 2016 main event field included 26 current NCAA head football coaches and celebrity alumni. Team Ole Miss won its first title, taking home $100,000 in charity and scholarship.

On T.V.

The 2016 main event was aired on ESPN as a one-hour special in August and December.


About Peach Bowl, Inc.

Peach Bowl, Inc. is the 501(c)3 organization that owns and operates the Chick-fil-A Peach Bowl, Chick-fil-A Kickoff Game, Chick-fil-A Peach Bowl Challenge charity golf tournament, manages the Bobby Dodd Coach of the Year Award and was the original recruiter and founding sponsor of the new College Football Hall of Fame in Atlanta. PBI was originally founded by the Georgia Lion’s Club in 1967 and hosted its first NCAA-sanctioned Peach Bowl game in Atlanta in 1968.

Contact Information

Peach Bowl Inc.
3284 Northside Parkway
Suite 550
Atlanta, GA 30327
(404) 586-8500