The Annual Chick-fil-A Peach Bowl Challenge

A charity golf tournament featuring FBS head coaches and celebrities competing for their share of more than half a million dollars in scholarship winnings.

Staged at Reynolds Lake Oconee outside Atlanta, more than 700 guests, including Chick-fil-A vendors, professional golfers, NCAA head coaches and celebrities take part in the nation’s premier golf and resort experience each year.


In 2017, the Chick-fil-A Peach Bowl Challenge contributed $800,000 in scholarship and charity.


The three-day event hosts more than 700 guests, including head coaches, PGA golfers, celebrities and Chick-fil-A vendors at the picturesque Reynolds Lake Oconee resort.


The 2017 main event field included 30 current NCAA head football coaches and celebrity alumni. Team Ole Miss won its second-consecutive title, taking home $100,000 in charity and scholarship.

On T.V.

The 2017 main event will be aired on ESPN as a one-hour special in August and December.

About Peach Bowl, Inc.

Peach Bowl, Inc. is the 501(c)3 organization that owns and operates the Chick-fil-A Peach Bowl, Chick-fil-A Kickoff Game, Chick-fil-A Peach Bowl Challenge charity golf tournament, manages the Bobby Dodd Coach of the Year Award and was the original recruiter and founding sponsor of the new College Football Hall of Fame in Atlanta. PBI was originally founded by the Georgia Lion’s Club in 1967 and hosted its first NCAA-sanctioned Peach Bowl game in Atlanta in 1968.

Contact Information

Peach Bowl Inc.
3284 Northside Parkway
Suite 550
Atlanta, GA 30327
(404) 586-8500